← Index 01 / 04

Cargo Crew — Sub-Brand Launch

Client
Cargo Crew
Year
2026
Discipline
Brand Social / Digital Identity
Services
Social Strategy, Art Direction, Content Calendar, Copywriting
Cargo Crew — Sub-Brand Launch — Hotel Suiting Hero Cut
Cargo Crew — Sub-Brand Launch — Wool Blend Lapel & Button Macro
Cargo Crew — Sub-Brand Launch — Relaxed Tailoring Silhouette
Cargo Crew — Sub-Brand Launch — Suiting Weave & Fabric Specimen

Social and digital identity for Cargo Crew’s hotel-suiting sub-brand — from launch grid to tone of voice.

Cargo Crew’s hotel-suiting sub-brand needed a social presence that felt distinct from the main line — sharper, more editorial, closer to a fashion house than a uniform supplier.

I built the launch grid, defined the visual rhythm across feed and stories, and wrote the launch copy — pairing clean garment imagery with short, confident captions that let the tailoring speak.

The result was a launch that read as fashion first and workwear second, and a template the in-house team could run with after handover.